Autumn Himalayan valley at dusk with a distant amber-lit cabin

A CREATIVE PRACTICE IN MANY FORMS

MEHAKGUPTA

AI CONTENT CREATOR & WRITER

Ideas rarely stay in one format.
Neither does my work.

Original writing, researched ideas and imagined worlds—brought to life through words, film, sound and AI-assisted visuals.

Writing since 2020 · Creating across formats
IndiaFutureAI logoTrained AI Creator Fellow with IndiaFutureAI
A path through my creative world — Mehak Gupta, a creative journal. A winding stone path beneath chinar trees, with four antique lamps lighting milestones for painting, words, research and film. A bench remembers: Some pages were lost. The surviving work became an archive.
01 / CINEMATIC WORLDS

Cinematic worlds

AI-assisted filmmaking, poetry and visual narratives — where ideas become places you can enter.

Swipe to explore

My Heart Says Chapter 6 cover: an autumn sunset, butterflies and a couple sharing a tender moment beside a railing.

FEATURED WORLD / 01

What Is Love—Butterflies or Sunshine?

PRIVATE SCREENING / SELECTED WORK

AI-Assisted Cinematic Storytelling · My Heart Says ❤️ · Chapter 6

MY ROLE

Original Writing · Creative Direction · AI Visual Creation · Editing

An autumn walk becomes a conversation about love, quiet care and finding peace in someone. Chapter 6 of My Heart Says explores the fleeting flutter of butterflies and the lasting warmth of sunshine. Written and creatively directed by Mehak Gupta, brought to life through AI visuals and voices, with a glimpse of the saved original writing at the end.

01 / 06

02 / RESEARCH & STRATEGY

Research & strategy

Research, brand thinking and the architecture of an idea.

CASE STUDY / 01RESEARCH · THINKING · FORM
MOTHERED cover: the title and the tagline Because mothers need mothering too. above a photograph of a mother resting with a mug while her newborn sleeps in a basket beside her.

IDEAS → RESEARCH → STRUCTURE → OUTCOME

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THE THINKING BEHIND THE WORK

MOTHERED

Because mothers need mothering too.

Brand Research / Concept Development

A conceptual mother-first care ecosystem exploring support through pregnancy, delivery and postpartum recovery.

Developed through research and brand thinking, the concept brings together stage-based care boxes, recovery essentials, nourishment, practical support services and an AI-assisted care companion—centred on the mother’s comfort, dignity and everyday needs.

PROJECT FOCUSResearch · Brand Positioning · Product & Service Concept Development

03 / WORDS

Words

Words have their own form.

“
FEATURED WRITING / POETRY / LYRICS

Hold Me Tenderly

BY MEHAK GUPTA

Original written on

View the dated original draft ↗

The original written piece behind Hold Me Tenderly — words that later evolved into music and an AI-assisted cinematic film.

Come soon Kiss me few And hug me too... I miss you Even if I don't know you... You are my hope that when you come, I'll not be so alone... This world is crual and i am tired Come soon as I too want to be admired... I ponder sometimes that when u would come, we will do this and that... But my dear, you are soo confused that you pull me sometimes and then push yourself back. Love is like a road that's very different to walk but my love, just try to tell what's inside, come my dear let's sit and talk... Now, My heart says... The heart is tired and mind gave up.. Heart tries to talk and tell what's wrong... I've been breaking into pieces from ages, bit by bit... But I have tried hard sticking all my pieces. To give this beautiful soul one self made gift. Though it still has cracks, please don't be too hard on me, I'm still too fragile for your touch, so please hold me tenderly. I will try to be the shiny new one, But my dear, don't put too much pressure on me, I've come from the darkest depths, where no one could see, To this illuminating light, Just to make you shine a little more bright, Just for you and me.

04 / FROM MY PERSONAL ARCHIVE / JAMMU & KASHMIR

Basohli Paintings
& Indian Miniature Art

Before the screen, there was a brush.

I have over 10 years of experience in Basohli painting and Indian miniature art. These are four surviving photographs from my personal painting archive. These Radha–Krishna paintings preserve a glimpse of the colours, intricate patterns and storytelling that continue to inform how I create today.

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Swipe to explore

Photographs of my original paintings, enhanced with AI for display.

SETTLE IN, FOLLOW AN IDEA

Stories, sound & collaboration.

Tap a wooden label or its chinar leaf to explore.

Rain beyond the glass. A conversation waiting inside.
05 / BRAND STORIES & SHORT FORM

Brand Stories & Short Form

Advertisements, brand visuals and short stories, from everyday realism to expressive toon storytelling.

01 / CLIENT PROJECTS

CSEWhy / CSEPlanB

Everyday moments, educational stories and human-centred promotional films.

Swipe to explore

01 / 06

AI-Assisted Video

The Streets That Hold Our Dreams

An everyday teaching moment, refined for believable chalk writing, movement, sound and timing.

AI-Assisted Promotional Video

Bringing a Lesson to Life

A student's journey from curiosity to study, with natural expressions and visual continuity.

AI-Assisted Promotional Video

From Curiosity to Preparation

One travel scene, two character styles — exploring how styling and music change its mood.

AI-Assisted Promotional Video

One Character, Different Moments

AI-Assisted Promotional Video

Same Journey, Different Energy

Three versions of a quiet study moment, exploring everyday gestures and realistic detail.

AI-Assisted Promotional Video

One Scene, Three Versions

One character across changing outfits and settings, with a focus on consistency and natural movement.

02 / TOON STORYTELLING

Gutphizz

A little care. A lot of flavour.

AI-Assisted Toon Advertisement

Gutphizz — A Little Care. A Lot of Flavour.

A quiet study session with original words about resting, continuing and enjoying your own journey.

03 / CHARACTER-DRIVEN ADVERTISING

Nveda — Joint Support

Your years tell stories. Your joints carry them.

AI-Assisted 3D Toon Advertisement

Nveda — Joint Support

A caring gesture, expressive toon characters and a playful delivery surprise — told without dialogue.

03 / ONE DAY, THREE CREATIVE FORMATS

Prakrta

Sisters, mothers and babies — one caring tone across video, carousel and images.

Swipe to explore

01 / 03

Video

Prakrta · The Advertisement

Two sisters, gentle humour and an everyday conversation about baby-care ingredients.

Brand project · Video, images & carousel

Prakrta · Care for Mama

Seven slides bringing care back to mothers. Because mothers need mothering too.

Two Standalone Image Creatives

Prakrta · Baby-Care Images

Two baby-focused images celebrating the tenderness of everyday care.

INDEPENDENT EXPLORATION

Keep Playing Your Music

A study session and an original reflection on finding your own rhythm.

Independent AI-Assisted Study Session

Keep Playing Your Music

One day, three formats: a sisters-led advertisement, two baby-care images and a carousel for mothers.

06 / PODCASTS & CONVERSATIONS

Podcasts & Conversations

Podcasts and spoken ideas. A space for voices that continue beyond the page.

Look Into Yourself project artwork: a person facing a reflective portal in an autumn landscape

PODCAST / AUDIO PROJECT

My heart
says ❤️

FEATURED EPISODE / 01

Look Into Yourself

A short philosophical exploration of a familiar phrase — looking beyond the cliché to ask what it actually means to look within ourselves.

07 / MUSIC & INSTRUMENTALS

Music & Instrumentals

Original lyrics, AI-assisted songs and instrumental music.

Hold Me Tenderly artwork

ORIGINAL LYRICS / AI-ASSISTED SONG

Hold Me Tenderly

An original written piece transformed into a song with Gemini-assisted vocals and music, and later developed into a cinematic visual story.

LYRICS BY MEHAK GUPTA · VOCALS AND MUSIC GENERATED WITH GEMINI

THE PERSONAL ARCHIVE

The thoughts, the process, the person.

Tap an object to explore.

Choose an object, follow an idea.
08 / BEHIND THE WORK

Behind the Work

Before it became a story, it was a thought.

Explore the original words, creative decisions and refinements behind the finished pieces.

01 / MY HEART SAYS ❤️

From words to film

Original writing, saved drafts and the visual choices behind each chapter. Latest chapter first.

Swipe to explore

01 / 06

CHAPTER 6 / ORIGINAL PROSE

What Is Love?

Original written

An emailed reflection on butterflies and sunlight becomes the foundation for Chapter 6.

CHAPTER 5 / ORIGINAL POETRY

A Soul to Tame

Original written

An early poem about inner unrest and the search for peace becomes Chapter 5.

CHAPTER 4 / ORIGINAL POETRY

The Heart Is Gentle

Original written

A conversation between heart and soul becomes a cinematic dialogue.

CHAPTER 3 / VISUAL STORY DEVELOPMENT

Who Is He?

Building the recurring male character’s past through images, memory and visual symbolism.

CHAPTER 2 / ORIGINAL POETRY

Solitude

Original written

A reflection on the cost of solitude, preserved in its original Telegram draft.

CHAPTER 1 / ORIGINAL LYRICS

Hold Me Tenderly

Original written

One original piece carried across lyrics, an AI-assisted song and a cinematic film.

02 / BRAND STORIES

From idea to execution

Research, storytelling and the refinements behind client projects and visual experiments.

Swipe to explore

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One day, three creative formats

Prakrta

One day, three formats: a sisters-led ad, mother-focused carousel and two baby-care images.

Telling a story without dialogue

Gutphizz

Expressions, music and sound effects carry a caring gesture and a playful delivery surprise.

Building a feeling from real references

Old Rajinder Nagar

Real street references, chai breaks and festive lights build a feeling of Old Rajinder Nagar.

CHARACTER & WORLD BUILDING

One Character, Different Moments

Keeping one character recognisable across changing outfits, actions and surroundings.

AI VISUAL EXPERIMENTS

Bringing a Lesson to Life

Refining chalk writing, hand movements, sound and timing in an everyday teaching scene.

09 / THE PERSON BEHIND THE WORK

Mehak Gupta seated in a café.

About
Mehak

Résumé

Ideas move across formats depending on what they need to become.

I’m Mehak Gupta — an AI content creator and writer working across words, film, research, sound and emerging creative tools.

I’m interested in what happens when an idea refuses to stay in a single format. A piece of writing can become a film. Research can shape a brand concept. A conversation can become a podcast. A thought can become a song.

My work brings together creative experimentation and structured thinking — from AI-assisted films and short-form content to poetry, lyrics, research, strategy and audio projects. I enjoy both imagining what something could become and working through the details that bring it to life.

Alongside my personal creative projects, I create AI-assisted promotional reels for CSEPlanB. Working from their briefs, I develop realistic, human-centred scenes around everyday moments — studying, working on a laptop, preparing coffee and daily routines — with attention to character consistency, natural movement and visual continuity.

I’m exploring how AI can expand the creative process while preserving the human emotion, imperfection and intention that make the work worth experiencing.